Google Analytics is a great way to help you make data-driven decisions to improve your website. But adding it to WordPress can be tricky.
That’s why many site owners look for the best Google Analytics WordPress plugin to make the process easier. While there are tons of plugins available for WordPress analytics online, they’re not all created equal.
With this in mind, we’ve shortlisted some of the best Google Analytics plugins for WordPress. So you can get the data you need to boost your website growth.
Best Google Analytics WordPress Plugins
This is a pretty long article, so here’s a table of contents to help you find the best Google Analytics plugin for WordPress.
| Product | Price | Rating | Active installs |
|---|---|---|---|
| MonsterInsights | Free + paid | 4.5/5 | 2M+ |
| ExactMetrics | Free + paid | 2.5/5 | 200,000+ |
| GA Google Analytics | Free + paid | 4.9/5 | 400,000+ |
| Analytify | Free + paid | 4.7/5 | 20,000+ |
| Enhanced Ecommerce Google Analytics | Free + paid | 4.3/5 | 10,000+ |
| WP Google Analytics Events | Free + paid | 4.5/5 | 5,000+ |
| WP Statistics | Free + paid | 4.1/5 | 500,000+ |
| Matomo | Free + paid | 4.5/5 | 60,000+ |
MonsterInsights
Price: Free | Premium: $99.50/ year
MonsterInsights is the best Google Analytics dashboard plugin for WordPress and has over 2 million active installs. With its’ seamless integration into WordPress and impressive features, it offers an easy way to track your site’s data.
MonsterInsights lets you add Google Analytics to your website without touching a single line of code. Then, you can check your sites’ performance reports right from your WordPress dashboard. Best of all, you can use advanced Google Analytics tracking features without having to customize your tracking code.
MonsterInsights shows all the data you need to make smart decisions to grow your business.
MonsterInsights WordPress Plugin Features
- View your website’s traffic details from the WordPress dashboard
- Get detailed demographic reports of your visitors
- See the visitor’s journey from how they found your website to what makes them convert
- Unlock event tracking which helps you discover if your CTA (call-to-action) is getting clicked
- Get GDPR-compliant with the help of an EU Compliance add-on
- Track form views, form submissions, and your form conversion rates
- Integrate with Google Ads to show ad campaign data in your dashboard
- Track custom dimensions for authors, categories, tags and more with a single click
These are some of the attractive features of MonsterInsights. If you want, you can find out more on the features page.
MonsterInsights is a goliath in comparison to other WordPress plugins for Google Analytics. Its free to use but if you decide to get its premium version it will only cost you $99.50/year.
You can get started with MonsterInsights here.
Pros
- Adds Google Analytics tracking without code
- Traffic overview and popular posts in wp-admin
- Free core with a guided connect flow
Cons
- Reports depend on connecting a Google account through the vendor service
- Advanced reporting and ecommerce need the paid Pro version
- Admin shows upsell notices for Pro
ExactMetrics
Price: Free
ExactMetrics is a popular Google Analytics plugin. It has over 1 million downloads, which speaks volumes. Just like MonsterInsights, this plugin lets you integrate Google Analytics to WordPress with a single click.
Then you can view all the data from your WordPress dashboard. ExactMetrics is completely free but it doesn’t support integration with other plugins like:
- WooCommerce
- Google Ads
- Google Adsense, and others.
Despite that it’s a solid Google Analytics tool for WordPress especially if you are looking for a free option.
ExactMetrics Features:
- Track your visitors from your WordPress dashboard. View details like bounce rate, page views, organic searches, outbound links, mobile site data, and referral data.
- Track events on your desktop site and on your AMP (Accelerated Mobile Pages) site.
- Get real-time stats such as traffic sources and acquisition channels from your WordPress dashboard.
- Optimize your pages with the help of detailed post and page reports.
- Track affiliate links, downloads, and form submissions.
You can check out their features page for more information. ExactMetrics may not be as feature-rich as MonsterInsights but it’s still a great WordPress analytics plugin and gets the job done.
Get started with ExactMetrics here!
Pros
- Adds Google Analytics tracking without code
- Traffic overview and popular posts in wp-admin
- Free core with a guided connect flow
Cons
- Reports depend on connecting a Google account through the vendor service
- Advanced reporting and ecommerce need the paid Pro version
- Admin shows upsell notices for Pro
GA Google Analytics
Price: Free | Premium: $15 one-off
GA Google Analytics is a simple light-weight GDPR-compliant plugin. Its main purpose is to help you add the Google Analytics tracking code on every page of your website. It won’t display any data or insights like other plugins but it does its job well.
This plugin is ideal for those who know how to extract the data you need from Google Analytics. And if you don’t want any extra information on your WordPress dashboard, you won’t find that feature with this plugin.
GA Google Analytics Plugin Features
- Lets you easily add the Google Analytics tracking code on your website.
- Gives visitors the option to opt-out of sharing their data. You won’t be able to track the users who opt-out.
- Configures multiple tracking codes to help you track your links better.
- Disables tracking for users that are logged in the admin area.
Pros
- Simple GA4 tag setup from the settings screen
- Option to anonymise visitor IP addresses
- Choice of header, footer or admin placement for the tag
Cons
- Rejects Google Tag Manager (GTM-) IDs
- Still includes the older Universal Analytics script path
- Advanced features are sold in a separate Pro version
Analytify
Price: Free | Premium: $39/year
Analytify is a popular freemium analytics plugin for WordPress. You can add Google Analytics to your website with just one click. Analytify has 2 million downloads which is proof enough that this plugin is popular with the WordPress community.
The only drawback is the free version is fairly limited and if you want to get all the features you’ll have to buy the premium version.
It also lacks more advanced features like,
- WordPress category tracking
- affiliate link tracking
- file download tracking, and more.
Analytify Plugin Features
- Analytify allows you to track real time visitors from your WordPress dashboard. You can also get the reports of individual pages, posts and custom types.
- It supports a lot of addons if you go for the premium versions. You can get addons for tracking WooCommerce sales, Easy Digital Downloads and UTM campaign tracking.
- Analytify sends automated reports of your site’s general statistics to your assigned email address.
Pros
- Core GA4 stats and page-level views in the WordPress dashboard
- Search Console queries next to analytics data
- GDPR consent mode and CookieYes or Cookie Notice support
Cons
- Needs a Google account and Google API access
- Advanced tracking and add-ons need Pro
- Vendor telemetry is opt-in, but one activation log is sent even when the opt-in is skipped
Enhanced Ecommerce Google Analytics
Price: Free | Premium: $135 one-off
This plugin is a good choice for people running online stores. That’s because it’s a plugin that specializes in tracking the performance of WooCommerce stores.
Enhanced Ecommerce Google Analytics plugin is specially designed for eCommerce sites. The plugin offers the most detailed insights into customer behavior, product, and sales statistics. But just like Analytify, if you want to use this plugin to its full potential you will have to get the premium version.
Enhanced Ecommerce Google Analytics Plugin Features
- Track product clicks, impressions, add to cart events, and more.
- Sends performance and behavior reports of shopping, checkouts, products, and sales.
- Optimize pages based on the data by integrating with Google Analytics eCommerce tracking feature.
Pros
- GA4 purchase events and Tag Manager setup for WooCommerce
- Meta, TikTok and Pinterest pixel settings in one place
- Tracking for Gravity Forms and Contact Form 7 submissions
Cons
- Google Ads conversions and advanced reports need the Pro add-on
- Activation sends the admin email and site domain to the vendor
WP Google Analytics Events
Price: Free | Premium: starts at $79/year
To be clear, WP Google Analytics Events isn’t the typical Google Analytics plugin. It won’t show you your site’s data but it’s an amazing plugin to track events that occur on your website.
You can easily set up events and observe the behavior of your visitors. Then, you can track the number of clicks your CTA (call to action) gets and how far the visitor scrolled down your page. It’s also possible to track affiliate links, and form submissions.
The only drawback is that it’s a little complicated to set up. So, you will need additional knowledge on how event tracking works.
WP Google Analytics Events Features
- Helps you track links and form submissions.
- Compares the performance of two different CTAs on your page.
- Helps you set up custom events.
- Allows you to track YouTube and Vimeo videos if you use the premium version of the plugin.
Pros
- Free click and scroll event tracking without writing JavaScript
- Event definitions managed in the admin
- Google Tag Manager and gtag snippet output
- Shortcodes for saved click and scroll events
Cons
- Readme states it does not support GA4
- Pro upgrade prompts appear in several admin screens
- Admin pages load Tailwind CSS from a public CDN
WP Statistics
Price: Free
WP Statistics is a powerful but simple WordPress analytics plugin that helps you track all visitor activity on your WordPress dashboard. This plugin is good with geographical and content reports. Along with that, it shows you real-time website metrics. Even better, you can get all of these features for free!
This is not a Google Analytics plugin but it has its own advantages. With WP Statistics you won’t have to configure Google Analytics and your website’s data won’t be shared with anyone.
This is possible because WP Statistics tracks and keeps all the data on your WordPress site, sharing it with no-one but you. This also increases your backup size but you can delete the old data to keep the storage costs manageable.
WP Statistics Features
- View all of the stats from your WordPress dashboard.
- Tracks redirects coming in from search engines like Google, Bing, and Yandex.
- Lets you filter data any way you want. You can filter it by location, browser versions, keywords, IPs, and more.
- Emails all the statistics of your WordPress website to keep you updated at all times.
Pros
- Cookieless visitor and page analytics with graphs
- Dashboard widget, shortcode and email reports
- Anonymous usage sharing is off by default
Cons
- Mini-charts and other extras are paid add-ons
- GeoIP lookups need a MaxMind download and licence
Matomo
Price: $9/month
Matomo is a Google Analytics alternative. One big difference between Matomo and Google Analytics is that Matomo does not share their data if you opt-out. If you’re running a website that advocates privacy then this plugin could be a good option for you.
Matomo has all the basic functionality of an analytical plugin. It allows you to track your visitors on your website. And it works the same as Google Analytics by showing you detailed reports on traffic sources, keywords, geo-locations, and other metrics.
The WordPress plugin helps you in adding the tracking code to your website after which you can view reports from your WordPress dashboard. You can try Matomo for free but if you want to keep your user tracking feature you will have to eventually get the pro version.
Matomo Features
- Gives you real time stats of your website which you can view on your WordPress dashboard.
- Supports heatmaps, session recording, A/B testing and Form analytics.
- Helps in making your website GDPR compliant.
- Adds the tracking code on your website with the help of Matomo’s WordPress plugin.
Pros
- Self-hosted analytics with full data ownership
- Visitor opt-out shortcodes and block for GDPR needs
- WooCommerce, Easy Digital Downloads and MemberPress order tracking
Cons
- Needs a Matomo server, self-hosted or Matomo Cloud
- Heatmaps, session recordings and similar tools are paid premium plugins
- Some features call third-party APIs such as Bing and AI providers when configured
