Ad Inserter vs AWPCP
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| Feature | Ad Inserter v2.8.19 · checked 23 Oct 2026 Free · ★ 4.9/5 Visit Details | AWPCP v4.4.10 · checked 23 Oct 2026 Free + paid · ★ 4.6/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 300,000+ | 3,000+ |
| Last updated | September 23, 2026 | October 20, 2026 |
| Editions | Ad Inserter | AWP Classifieds · AWP Classifieds premium modules ($) |
| Pros | Insert ads at positions in the content, with loop-only options; Rotating banners and AdSense fallback; Shortcode, widget and virtual ads.txt | Free and paid ads with fee plans and credits; Moderation, flagging, Akismet and reCAPTCHA spam checks; CSV import of listings |
| Cons | Many settings to learn before ads are placed correctly; Ad codes can slow pages and affect layout; AdSense connection goes through Google OAuth | Extra fields, regions, featured ads and most gateways are paid modules; Many legacy custom tables alongside the post type; Shortcode-based pages rather than blocks |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | Ad insertion at chosen positions, Rotating banners, Fallback when AdSense does not fill, AdSense connection through Google OAuth, Ad shortcode, Ad widget, REST settings endpoint, Virtual ads.txt file | Classified ads post type with categories, Fee plans and credit plans for paid listings, Automatic ad expiry and renewal emails, Visitors can flag offensive ads, Import listings from CSV, Send ads to a Facebook page via Zapier or IFTTT webhooks, Latest, random, search and categories widgets, AdSense placement settings, Paid modules: extra fields, featured ads, coupons, attachments and more ($) |
| Integrations | ||
| Payment | — | PayPal, 2Checkout, Authorize.Net ($) |
| Social | — | |
| Plugins | — | BuddyPress ($) |
| Other | Google AdSense | Akismet, Google reCAPTCHA, Zapier, IFTTT |
| Requires WordPress | 6.0 | — |
| Requires PHP | 7.4 | — |
| Tested up to | 7.0 | — |
| Phones home | Only if you agree | Only if you agree |
| External services | oauth2.googleapis.com, adsense.googleapis.com | httpbin.org, www.paypal.com, www.sandbox.paypal.com, maker.ifttt.com, graph.facebook.com, www.google.com, feedback.strategy11.com, www.howsmyssl.com, strategy1137274.activehosted.com |
| Shortcodes | 2 | 18 |
| Custom tables | — | 9 |