Product Labels and Stickers vs Google for WooCommerce
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| Feature | Product Labels and Stickers v1.1.1 · checked 23 Oct 2026 Paid Visit Details | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 800,000+ |
| Last updated | — | October 20, 2026 |
| Editions | Product Labels and Stickers ($) | Google for WooCommerce |
| Pros | Badges on shop and product pages; Rules by product, category, role, country and date; Replaces the default WooCommerce sale badge | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google |
| Cons | Commercial product sold through WooCommerce.com; Badge markup must be checked against each theme; Requires WooCommerce to be active | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time |
| More features | ||
| Other features | Badges managed as a custom post type ($), Badges on shop page images ($), Badges on product page thumbnails ($), Hides the default WooCommerce sale badge ($), Badge rules by user role ($), Badge rules by country ($), Badges with start and end dates ($), Settings tab under WooCommerce ($) | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks |
| Integrations | ||
| Marketing | — | Google Ads |
| E-commerce | WooCommerce ($) | Google Merchant Center, WooCommerce |
| Requires WordPress | — | 6.9 |
| Requires PHP | — | 7.4 |
| Tested up to | — | 7.1 |
| Phones home | No | Only if you agree |
| External services | — | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com |