AdRoll for WooCommerce Stores vs Astra
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| Feature | AdRoll for WooCommerce Stores v2.3.2 · checked 23 Oct 2026 Free · ★ 2.5/5 Visit Details | Astra v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 500+ | 1M+ |
| Last updated | May 12, 2026 | October 15, 2026 |
| Editions | AdRoll for WooCommerce Stores | Astra · Astra Pro ($) |
| Pros | Retargeting pixel and WooCommerce events without writing code; Official plugin from AdRoll | Header and footer builder with schema markup; Compatibility layers for WooCommerce, Elementor, LearnDash and Yoast SEO; Lightweight front end and RTL and translation support |
| Cons | Sends checkout payload and AdRoll cookie data to AdRoll; Needs an AdRoll account to do anything | Astra Pro add-on and premium modules are sold separately; Free theme shows Pro upgrade notices in the admin; Optional usage tracking asks for consent first |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | AdRoll retargeting pixel on every page, Add-to-cart tracking, Checkout started event sent to AdRoll, Order conversion tracking on thank-you page, Search page tracking, Configuration REST endpoint | Header and footer builder, Schema.org markup, WooCommerce compatibility layer, Elementor compatibility layer, LearnDash compatibility layer, Google Fonts in the typography options, Pro upgrade notices |
| Integrations | ||
| Marketing | AdRoll | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | — | Elementor, LearnDash, Yoast SEO |
| Other | — | Google Fonts |
| Requires WordPress | 4.4 | 5.3 |
| Requires PHP | 5.6.20 | 5.3 |
| Tested up to | 6.9 | 7.1 |
| Phones home | Yes | Only if you agree |
| External services | app.adroll.com, s.adroll.com | fonts.googleapis.com, api.ipify.org |