AdRoll for WooCommerce Stores vs GeneratePress
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | AdRoll for WooCommerce Stores v2.3.2 · checked 23 Oct 2026 Free · ★ 2.5/5 Visit Details | GeneratePress v3.6.1 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 500+ | 500,000+ |
| Last updated | May 12, 2026 | December 1, 2025 |
| Editions | AdRoll for WooCommerce Stores | GeneratePress · GP Premium ($) |
| Pros | Retargeting pixel and WooCommerce events without writing code; Official plugin from AdRoll | Lightweight theme focused on speed; Customizer options for layout, typography and colour; WooCommerce, bbPress and BuddyPress compatibility |
| Cons | Sends checkout payload and AdRoll cookie data to AdRoll; Needs an AdRoll account to do anything | Many advanced options require the paid GP Premium add-on; Customizer shows premium-only sections for some settings |
| More features | ||
| Other features | AdRoll retargeting pixel on every page, Add-to-cart tracking, Checkout started event sent to AdRoll, Order conversion tracking on thank-you page, Search page tracking, Configuration REST endpoint | Customizer layout, typography and colour options, GeneratePress dashboard page, Widget areas, Premium options upsell in customizer |
| Integrations | ||
| Marketing | AdRoll | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | — | bbPress, BuddyPress |
| Other | — | Google Fonts |
| Requires WordPress | 4.4 | 6.5 |
| Requires PHP | 5.6.20 | 7.4 |
| Tested up to | 6.9 | 6.9 |
| Phones home | Yes | No |
| External services | app.adroll.com, s.adroll.com | — |