AdRoll for WooCommerce Stores vs Google for WooCommerce
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| Feature | AdRoll for WooCommerce Stores v2.3.2 · checked 23 Oct 2026 Free · ★ 2.5/5 Visit Details | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 500+ | 800,000+ |
| Last updated | May 12, 2026 | October 20, 2026 |
| Editions | AdRoll for WooCommerce Stores | Google for WooCommerce |
| Pros | Retargeting pixel and WooCommerce events without writing code; Official plugin from AdRoll | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google |
| Cons | Sends checkout payload and AdRoll cookie data to AdRoll; Needs an AdRoll account to do anything | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time |
| More features | ||
| Other features | AdRoll retargeting pixel on every page, Add-to-cart tracking, Checkout started event sent to AdRoll, Order conversion tracking on thank-you page, Search page tracking, Configuration REST endpoint | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks |
| Integrations | ||
| Marketing | AdRoll | Google Ads |
| E-commerce | WooCommerce | Google Merchant Center, WooCommerce |
| Requires WordPress | 4.4 | 6.9 |
| Requires PHP | 5.6.20 | 7.4 |
| Tested up to | 6.9 | 7.1 |
| Phones home | Yes | Only if you agree |
| External services | app.adroll.com, s.adroll.com | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com |