AdRoll for WooCommerce Stores vs WooPayments
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| Feature | AdRoll for WooCommerce Stores v2.3.2 · checked 23 Oct 2026 Free · ★ 2.5/5 Visit Details | WooPayments v11.2.0 · checked 23 Oct 2026 Free · ★ 3.4/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 500+ | 800,000+ |
| Last updated | May 12, 2026 | October 8, 2026 |
| Editions | AdRoll for WooCommerce Stores | WooPayments |
| Pros | Retargeting pixel and WooCommerce events without writing code; Official plugin from AdRoll | Card payments managed from the WordPress dashboard; Built-in fraud screening and duplicate payment detection; Multi-currency pricing with a currency switcher block |
| Cons | Sends checkout payload and AdRoll cookie data to AdRoll; Needs an AdRoll account to do anything | Needs a WooPayments account before it can take payments; Only available in the countries WooPayments supports |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | AdRoll retargeting pixel on every page, Add-to-cart tracking, Checkout started event sent to AdRoll, Order conversion tracking on thank-you page, Search page tracking, Configuration REST endpoint | Card payment gateway for WooCommerce, Checkout integration and payment fields, Fraud screening service, Duplicate payment detection, Multi-currency pricing, Multi-currency switcher block, WooPay express checkout scheduling and session handling |
| Integrations | ||
| Payment | — | Stripe |
| Marketing | AdRoll | — |
| E-commerce | WooCommerce | — |
| Other | — | FedEx |
| Requires WordPress | 4.4 | 6.0 |
| Requires PHP | 5.6.20 | 7.4 |
| Tested up to | 6.9 | 7.1 |
| Phones home | Yes | Only if you agree |
| External services | app.adroll.com, s.adroll.com | translate.wordpress.com, pay.woo.com, public-api.wordpress.com, jetpack.wordpress.com |
| Blocks | — | 1 |