AdRoll for WooCommerce Stores vs WooCommerce PayPal Payments
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| Feature | AdRoll for WooCommerce Stores v2.3.2 · checked 23 Oct 2026 Free · ★ 2.5/5 Visit Details | WooCommerce PayPal Payments v4.2.0 · checked 23 Oct 2026 Free · ★ 2.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 500+ | 800,000+ |
| Last updated | May 12, 2026 | October 21, 2026 |
| Editions | AdRoll for WooCommerce Stores | WooCommerce PayPal Payments |
| Pros | Retargeting pixel and WooCommerce events without writing code; Official plugin from AdRoll | Official PayPal gateway with smart buttons on product and checkout pages; Pay Later, card fields and Apple Pay or Google Pay wallets; Subscriptions, saved payment methods and ShipStation order tracking |
| Cons | Sends checkout payload and AdRoll cookie data to AdRoll; Needs an AdRoll account to do anything | Available payment methods depend on PayPal account and country eligibility; Many modules are switched on in settings, so the setup has several steps |
| More features | ||
| Other features | AdRoll retargeting pixel on every page, Add-to-cart tracking, Checkout started event sent to AdRoll, Order conversion tracking on thank-you page, Search page tracking, Configuration REST endpoint | PayPal smart buttons on product, mini-cart and checkout, Pay Later messages on product, cart and checkout blocks, Apple Pay gateway, Google Pay gateway, Card fields module, Pay upon invoice alternative payment method, PayPal subscriptions and renewals, Saved payment methods, Fraud protection module, Order tracking through the ShipStation plugin |
| Integrations | ||
| Payment | — | PayPal, Apple Pay, Google Pay |
| Marketing | AdRoll | — |
| E-commerce | WooCommerce | — |
| Plugins | — | ShipStation |
| Requires WordPress | 4.4 | 6.5 |
| Requires PHP | 5.6.20 | 7.4 |
| Tested up to | 6.9 | 7.1 |
| Phones home | Yes | No |
| External services | app.adroll.com, s.adroll.com | api-m.paypal.com, www.paypal.com, api-m.sandbox.paypal.com, www.sandbox.paypal.com, api.woocommerce.com, www.paypal.ai, d.joinhoney.com, www.google.com |
| Blocks | — | 6 |