Advanced Ads vs AWPCP
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| Feature | Advanced Ads v2.0.29 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | AWPCP v4.4.10 · checked 23 Oct 2026 Free + paid · ★ 4.6/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 100,000+ | 3,000+ |
| Last updated | October 14, 2026 | October 20, 2026 |
| Editions | Advanced Ads · Advanced Ads Pro ($) | AWP Classifieds · AWP Classifieds premium modules ($) |
| Pros | Placements, ad groups and display conditions in the free core; AdSense and ads.txt tools included | Free and paid ads with fee plans and credits; Moderation, flagging, Akismet and reCAPTCHA spam checks; CSV import of listings |
| Cons | Some ad types and group types need Advanced Ads Pro; Large plugin with many modules that contact third-party services | Extra fields, regions, featured ads and most gateways are paid modules; Many legacy custom tables alongside the post type; Shortcode-based pages rather than blocks |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | Ad placements, Ad groups, Ad management and types, ads.txt checker, Google AdSense settings and reports, Privacy and consent options for ads, Ad blocker counter sent to Google Analytics, Premium ad types disabled without Pro ($) | Classified ads post type with categories, Fee plans and credit plans for paid listings, Automatic ad expiry and renewal emails, Visitors can flag offensive ads, Import listings from CSV, Send ads to a Facebook page via Zapier or IFTTT webhooks, Latest, random, search and categories widgets, AdSense placement settings, Paid modules: extra fields, featured ads, coupons, attachments and more ($) |
| Integrations | ||
| Payment | — | PayPal, 2Checkout, Authorize.Net ($) |
| Analytics | Google Analytics | — |
| Social | — | |
| Plugins | Yoast SEO | BuddyPress ($) |
| Other | Google AdSense, PubGuru header bidding | Akismet, Google reCAPTCHA, Zapier, IFTTT |
| Requires WordPress | 5.9 | — |
| Requires PHP | 7.4 | — |
| Tested up to | 7.1 | — |
| Phones home | No | Only if you agree |
| External services | wpadvancedads.com, adsense.googleapis.com, accounts.google.com, app.pubguru.com, api.wordpress.org, c.pubguru.net | httpbin.org, www.paypal.com, www.sandbox.paypal.com, maker.ifttt.com, graph.facebook.com, www.google.com, feedback.strategy11.com, www.howsmyssl.com, strategy1137274.activehosted.com |
| Blocks | 1 | — |
| Shortcodes | 3 | 18 |
| Custom tables | — | 9 |