AffiliateWP - External Referral Links vs Google for WooCommerce
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| Feature | AffiliateWP - External Referral Links v1.2.2 · checked 23 Oct 2026 Free · ★ 3.0/5 Visit Details | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700+ | 800,000+ |
| Last updated | August 27, 2025 | October 20, 2026 |
| Editions | AffiliateWP - External Referral Links | Google for WooCommerce |
| Pros | Lets affiliates promote landing pages on a different domain; Only three settings: store URL, referral variable, cookie lifetime; Cookie keeps the referral across page views on the external site | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google |
| Cons | Only useful with AffiliateWP running on the store site; Rewrites links client-side with jQuery only; No reporting of its own; tracking happens in AffiliateWP | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time |
| More features | ||
| Other features | Stores the affiliate ID from the URL in a cookie, Appends the affiliate ID to links pointing at the store, Settings page for store URL, referral variable and cookie lifetime, Filter to change the cookie lifetime, Pantheon-compatible cookie name | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks |
| Integrations | ||
| Marketing | — | Google Ads |
| E-commerce | — | Google Merchant Center, WooCommerce |
| Plugins | AffiliateWP | — |
| Requires WordPress | 5.2 | 6.9 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 6.8 | 7.1 |
| Phones home | No | Only if you agree |
| External services | — | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com |