Content Upgrades by Audience Ops vs WPForms
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| Feature | Content Upgrades by Audience Ops v1.5.6 · checked 23 Oct 2026 Paid Visit Details | WPForms v2.0.3 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 5M+ |
| Last updated | — | October 22, 2026 |
| Editions | Content Upgrades by Audience Ops ($) | WPForms Lite · WPForms Pro ($) |
| Pros | Opt-in box on any post or page through shortcodes; Entries screen with CSV export; Connections to Mailchimp, Drip and Zapier | Free drag-and-drop builder with ready-made templates; Stripe and PayPal payment forms in the free version; Entries stored and viewable in the admin |
| Cons | Licence key needed for updates; Subscriber sync needs an account with a supported email tool; Facebook conversion event only useful with the pixel installed | Conditional logic, multi-page forms and file uploads need Pro; Calculations need the paid Calculations add-on; Some fields and export options show upgrade prompts |
| Mentioned in our posts | — | 2 |
| Features (Form plugins checklist) | ||
| Drag-and-drop builder | — | Yes |
| Conditional logic | — | Paid |
| Multi-step forms | — | Paid |
| Payments | — | Yes |
| File upload | — | Paid |
| Calculations | — | Paid |
| Entries in admin | — | Yes |
| Spam protection | — | Yes |
| Free version | — | Yes |
| More features | ||
| Other features | Content upgrade opt-in box through shortcodes ($), Content upgrade records stored as a custom post type ($), Entry capture by AJAX for logged-in and anonymous visitors ($), Entries admin screen ($), CSV export of entries ($), Optional Facebook conversion event on form submit ($) | Ready-made form templates, Stripe payment forms, PayPal payment forms, hCaptcha, reCAPTCHA and Turnstile spam challenges, Gutenberg block to insert a form, Entries page in the admin, AI form creation from a conversation |
| Integrations | ||
| Payment | — | Stripe, PayPal Commerce |
| Mailchimp ($), Drip ($) | — | |
| Analytics | Meta Pixel ($) | — |
| Plugins | Audience Ops store ($) | — |
| Other | Zapier ($) | Google reCAPTCHA, hCaptcha, Cloudflare Turnstile |
| Requires WordPress | 4.0 | 5.5 |
| Requires PHP | — | 7.2 |
| Tested up to | 4.2.2 | 7.1 |
| Phones home | No | Only if you agree |
| External services | shop.audienceops.com, tag.getdrip.com | wpformsapi.com, downloads.wordpress.org, wpformsliteconnect.com, staging.wpformsliteconnect.com, wpformsusage.com, api.wordpress.org, api.cc.email, connect.squareup.com, nominatim.openstreetmap.org, api.stripe.com, www.google.com, hcaptcha.com, challenges.cloudflare.com |
| Blocks | — | 1 |
| Shortcodes | 2 | 1 |