Astra vs WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Astra v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer v2.1.8 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1M+ | 10,000+ |
| Last updated | October 15, 2026 | August 18, 2026 |
| Editions | Astra · Astra Pro ($) | WebToffee eCommerce Marketing Automation · WebToffee Marketing app ($) |
| Pros | Header and footer builder with schema markup; Compatibility layers for WooCommerce, Elementor, LearnDash and Yoast SEO; Lightweight front end and RTL and translation support | Visual editor for WooCommerce emails with live preview; Test emails can go to several recipients; Marketing app connection is optional |
| Cons | Astra Pro add-on and premium modules are sold separately; Free theme shows Pro upgrade notices in the admin; Optional usage tracking asks for consent first | Popups and automations depend on the external WebToffee Marketing app; Connecting sends store data to third-party services |
| Mentioned in our posts | 1 | — |
| More features | ||
| Other features | Header and footer builder, Schema.org markup, WooCommerce compatibility layer, Elementor compatibility layer, LearnDash compatibility layer, Google Fonts in the typography options, Pro upgrade notices | Visual WooCommerce email customizer, Live email preview, WooCommerce email template override, Popups and email automations from the connected app ($) |
| Integrations | ||
| Marketing | — | WebToffee Marketing app (Storefrog) ($) |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Elementor, LearnDash, Yoast SEO | — |
| Other | Google Fonts | — |
| Requires WordPress | 5.3 | 6.0 |
| Requires PHP | 5.3 | 5.6 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | fonts.googleapis.com, api.ipify.org | feedback.webtoffee.com, marketing.webtoffee.com, api.marketing.webtoffee.com, media.storefrog.com, ema-services.storefrog.com |