Astra vs Enhanced Ecommerce Google Analytics
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Astra v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | Enhanced Ecommerce Google Analytics v7.2.27 · checked 23 Oct 2026 Free + paid · ★ 4.3/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1M+ | 10,000+ |
| Last updated | October 15, 2026 | September 30, 2026 |
| Editions | Astra · Astra Pro ($) | Conversios.io - All-in-one Google Analytics, Pixels and Product Feed Manager for WooCommerce · Enhanced E-commerce Pro for WooCommerce Store (companion add-on) ($) |
| Pros | Header and footer builder with schema markup; Compatibility layers for WooCommerce, Elementor, LearnDash and Yoast SEO; Lightweight front end and RTL and translation support | GA4 purchase events and Tag Manager setup for WooCommerce; Meta, TikTok and Pinterest pixel settings in one place; Tracking for Gravity Forms and Contact Form 7 submissions |
| Cons | Astra Pro add-on and premium modules are sold separately; Free theme shows Pro upgrade notices in the admin; Optional usage tracking asks for consent first | Google Ads conversions and advanced reports need the Pro add-on; Activation sends the admin email and site domain to the vendor |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | Header and footer builder, Schema.org markup, WooCommerce compatibility layer, Elementor compatibility layer, LearnDash compatibility layer, Google Fonts in the typography options, Pro upgrade notices | GA4 purchase events pushed to the dataLayer, Google Tag Manager container on the storefront, TikTok pixel ID setting with purchase data, Pinterest pixel ID setting, Facebook (Meta) pixel settings screen, Gravity Forms confirmation tracking, Contact Form 7 submission tracking, Advanced ecommerce, Google Ads and Meta reports behind a Pro upsell ($), Detects the separate Enhanced E-commerce Pro add-on ($) |
| Integrations | ||
| Analytics | — | Google Analytics 4, Google Tag Manager |
| Social | — | Meta Pixel, TikTok Ads pixel, Pinterest tag |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Elementor, LearnDash, Yoast SEO | Gravity Forms, Contact Form 7 |
| Other | Google Fonts | Conversios API (connect.conversios.io) |
| Requires WordPress | 5.3 | 6.0 |
| Requires PHP | 5.3 | 7.4 |
| Tested up to | 7.1 | 7.0 |
| Phones home | Only if you agree | Yes |
| External services | fonts.googleapis.com, api.ipify.org | connect.conversios.io |