Astra vs Mailchimp for WooCommerce
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Astra v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | Mailchimp for WooCommerce v6.3 · checked 23 Oct 2026 Free · ★ 4.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1M+ | 200,000+ |
| Last updated | October 15, 2026 | September 23, 2026 |
| Editions | Astra · Astra Pro ($) | Mailchimp for WooCommerce |
| Pros | Header and footer builder with schema markup; Compatibility layers for WooCommerce, Elementor, LearnDash and Yoast SEO; Lightweight front end and RTL and translation support | Syncs customers, orders, products and coupons to Mailchimp; Abandoned cart tracking and post-purchase automations; Newsletter opt-in at checkout; Official Mailchimp plugin, free to use |
| Cons | Astra Pro add-on and premium modules are sold separately; Free theme shows Pro upgrade notices in the admin; Optional usage tracking asks for consent first | Needs a Mailchimp account connected through OAuth; Sends store data to Mailchimp on every sync; Blocked customer emails are reported to a vendor service |
| Mentioned in our posts | 1 | — |
| More features | ||
| Other features | Header and footer builder, Schema.org markup, WooCommerce compatibility layer, Elementor compatibility layer, LearnDash compatibility layer, Google Fonts in the typography options, Pro upgrade notices | Order sync to Mailchimp, Product and category sync, Coupon sync, Abandoned cart tracking, Newsletter opt-in at checkout, SMS consent at checkout, Storefront pixel for Mailchimp automations, Block emails on a vendor spam list, WP-CLI commands, Personal data export and erase hooks |
| Integrations | ||
| — | Mailchimp | |
| E-commerce | WooCommerce | WooCommerce Store API |
| Plugins | Elementor, LearnDash, Yoast SEO | — |
| Other | Google Fonts | Mailchimp vendor service (Tower) |
| Requires WordPress | 5.3 | 6.2 |
| Requires PHP | 5.3 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | fonts.googleapis.com, api.ipify.org | tower.vextras.com, login.mailchimp.com, woocommerce.mailchimpapp.com |
| Blocks | — | 2 |
| Custom tables | — | 2 |