Astra vs Website Pop-up Builder by BDOW! (formerly Sumo)
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| Feature | Astra v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | Website Pop-up Builder by BDOW! (formerly Sumo) v1.45 · checked 23 Oct 2026 Free + paid · ★ 4.2/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1M+ | 10,000+ |
| Last updated | October 15, 2026 | October 19, 2026 |
| Editions | Astra · Astra Pro ($) | SumoMe |
| Pros | Header and footer builder with schema markup; Compatibility layers for WooCommerce, Elementor, LearnDash and Yoast SEO; Lightweight front end and RTL and translation support | Pop-ups and signup forms managed from the vendor dashboard; Simple site ID setting, no pop-up code to write; WooCommerce cart subtotal and coupon helpers |
| Cons | Astra Pro add-on and premium modules are sold separately; Free theme shows Pro upgrade notices in the admin; Optional usage tracking asks for consent first | Front-end script from an external service on every page; Pop-ups and statistics depend on a BDOW account; Paid features are promoted through the dashboard |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | Header and footer builder, Schema.org markup, WooCommerce compatibility layer, Elementor compatibility layer, LearnDash compatibility layer, Google Fonts in the typography options, Pro upgrade notices | Vendor pop-up script added to front-end pages, Site ID setting connects the site to the vendor account, WooCommerce cart subtotal and coupon helpers, Dashboard widget with the account link, Statistics screen loaded from the vendor dashboard |
| Integrations | ||
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Elementor, LearnDash, Yoast SEO | — |
| Other | Google Fonts | BDOW! (SumoMe) script service |
| Requires WordPress | 5.3 | 4.7 |
| Requires PHP | 5.3 | 7.0 |
| Tested up to | 7.1 | 7.1.3 |
| Phones home | Only if you agree | No |
| External services | fonts.googleapis.com, api.ipify.org | load.sumome.com, sumome.com |