Astra vs Conversion Tracking for WooCommerce
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| Feature | Astra v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | Conversion Tracking for WooCommerce v2.1.6 · checked 23 Oct 2026 Free + paid · ★ 3.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1M+ | 20,000+ |
| Last updated | October 15, 2026 | October 6, 2026 |
| Editions | Astra · Astra Pro ($) | Conversion Tracking for WooCommerce · Conversion Tracking for WooCommerce Pro ($) |
| Pros | Header and footer builder with schema markup; Compatibility layers for WooCommerce, Elementor, LearnDash and Yoast SEO; Lightweight front end and RTL and translation support | Sends cart, checkout and purchase events to several ad platforms; Settings page for each tracking ID, no theme edits needed; Custom code box for other tracking services |
| Cons | Astra Pro add-on and premium modules are sold separately; Free theme shows Pro upgrade notices in the admin; Optional usage tracking asks for consent first | Pro features are advertised in the admin, not included here; Each integration needs its own ID typed into settings; Ad pixels load third-party scripts on store pages |
| Mentioned in our posts | 1 | — |
| More features | ||
| Other features | Header and footer builder, Schema.org markup, WooCommerce compatibility layer, Elementor compatibility layer, LearnDash compatibility layer, Google Fonts in the typography options, Pro upgrade notices | Google Analytics 4 events, Google Ads tag and conversions, Meta (Facebook) pixel events, X (Twitter) universal tag, Custom tracking code box, Cart, checkout and purchase event dispatch, Conversion Tracking settings page |
| Integrations | ||
| Marketing | — | Google Ads, Meta Pixel, X (Twitter) Universal Tag |
| Analytics | — | Google Analytics 4 |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Elementor, LearnDash, Yoast SEO | — |
| Other | Google Fonts | — |
| Requires WordPress | 5.3 | 5.4 |
| Requires PHP | 5.3 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | fonts.googleapis.com, api.ipify.org | icanhazip.com, www.googletagmanager.com, connect.facebook.net, static.ads-twitter.com, api.appsero.com |