Astra vs Pixel Manager for WooCommerce
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Astra v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | Pixel Manager for WooCommerce v1.71.0 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1M+ | 40,000+ |
| Last updated | October 15, 2026 | October 20, 2026 |
| Editions | Astra · Astra Pro ($) | Pixel Manager for WooCommerce · Pixel Manager for WooCommerce Pro ($) |
| Pros | Header and footer builder with schema markup; Compatibility layers for WooCommerce, Elementor, LearnDash and Yoast SEO; Lightweight front end and RTL and translation support | Tracks purchases and funnel events for several ad platforms at once; Google Consent Mode settings included; Configured from the admin with no tag code to write |
| Cons | Astra Pro add-on and premium modules are sold separately; Free theme shows Pro upgrade notices in the admin; Optional usage tracking asks for consent first | Some options, including server-side events, need the paid Pro version; Browser pixels are exposed to ad blockers and consent tools; Licensing runs through the Freemius SDK |
| Mentioned in our posts | 1 | — |
| More features | ||
| Other features | Header and footer builder, Schema.org markup, WooCommerce compatibility layer, Elementor compatibility layer, LearnDash compatibility layer, Google Fonts in the typography options, Pro upgrade notices | Meta (Facebook) pixel events, TikTok pixel events, Pinterest tag events, OpenAI ads pixel for ChatGPT ads, Google Consent Mode settings, Google tag proxy for first-party loading, Server-side event processing ($) |
| Integrations | ||
| Marketing | — | OpenAI |
| Analytics | — | Google Tag Manager |
| Social | — | Meta Pixel, TikTok, Pinterest |
| E-commerce | WooCommerce | — |
| Plugins | Elementor, LearnDash, Yoast SEO | — |
| Other | Google Fonts | — |
| Requires WordPress | 5.3 | 6.2 |
| Requires PHP | 5.3 | 7.3 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | fonts.googleapis.com, api.ipify.org | pmw.sweetcode.com, www.googletagmanager.com, www.cloudflare.com, www.google-analytics.com, graph.facebook.com, connect.facebook.net |
| Shortcodes | — | 2 |