AutomateWoo - Refer A Friend Add-on vs Google for WooCommerce
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| Feature | AutomateWoo - Refer A Friend Add-on v2.13.3 · checked 23 Oct 2026 Paid Visit Details | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 800,000+ |
| Last updated | — | October 20, 2026 |
| Editions | AutomateWoo - Refer A Friend Add-on ($) | Google for WooCommerce |
| Pros | Referral links and coupons for customers; Referral status in the customer account area; Share buttons for social networks | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google |
| Cons | Requires AutomateWoo to be installed; Share options depend on external social sites | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time |
| More features | ||
| Other features | Referral page and share shortcodes ($), Referral tab in the customer account area ($), Referral rules for advocates and friends ($), Scheduled cleanup of advocate keys ($) | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks |
| Integrations | ||
| Marketing | — | Google Ads |
| Social | Facebook share ($), X share ($), WhatsApp share ($) | — |
| E-commerce | — | Google Merchant Center, WooCommerce |
| Plugins | AutomateWoo ($) | — |
| Requires WordPress | 7.0 | 6.9 |
| Requires PHP | — | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.facebook.com, twitter.com, api.whatsapp.com | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com |
| Shortcodes | 5 | — |