AutomateWoo vs Google for WooCommerce
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| Feature | AutomateWoo v6.9.2 · checked 23 Oct 2026 Paid Visit Details | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 800,000+ |
| Last updated | — | October 20, 2026 |
| Editions | AutomateWoo ($) | Google for WooCommerce |
| Pros | Triggered workflows for carts, orders and customers; Built-in conversion reports; Integrations with Mailchimp, ActiveCampaign and Twilio | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google |
| Cons | Adds scheduled jobs and database tables; Needs a commercial licence through the vendor | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time |
| More features | ||
| Other features | Workflows stored as a custom post type ($), Action library for workflow steps ($), Conversion reports ($), Communication preferences shortcode ($), Marketing opt-in block ($), Usage tracking follows WooCommerce opt-in ($) | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks |
| Integrations | ||
| Mailchimp ($) | — | |
| CRM | ActiveCampaign ($) | — |
| Marketing | — | Google Ads |
| E-commerce | WooCommerce ($) | Google Merchant Center, WooCommerce |
| Plugins | Polylang ($) | — |
| Other | Twilio ($) | — |
| Requires WordPress | 7.0 | 6.9 |
| Requires PHP | — | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | — | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com |
| Blocks | 1 | — |
| Shortcodes | 2 | — |