B2BKing Core vs Google for WooCommerce
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| Feature | B2BKing Core v5.2.61 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 10,000+ | 800,000+ |
| Last updated | October 7, 2026 | October 20, 2026 |
| Editions | B2BKing Core · B2BKing Pro ($) | Google for WooCommerce |
| Pros | Free customer groups, custom roles and wholesale pricing; Account approval emails for new B2B customers | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google |
| Cons | Many advanced B2B features only come with the paid Pro add-on; Pro upsell screens appear in the admin | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time |
| More features | ||
| Other features | Customer groups, Custom customer roles, Individual wholesale pricing, Dynamic pricing rules, Custom customer fields, Account approval emails, Customer and shop owner conversations, Offers post type, Pro upgrade prompts in admin | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks |
| Integrations | ||
| Marketing | — | Google Ads |
| E-commerce | WooCommerce | Google Merchant Center, WooCommerce |
| Other | EU VIES VAT check service | — |
| Requires WordPress | 4.8 | 6.9 |
| Requires PHP | 5.6.20 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | ec.europa.eu | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com |