Back In Stock Notifier for WooCommerce vs Google for WooCommerce
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| Feature | Back In Stock Notifier for WooCommerce v7.5.0 · checked 23 Oct 2026 Free + paid · ★ 4.7/5 Visit Details | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 20,000+ | 800,000+ |
| Last updated | October 15, 2026 | October 20, 2026 |
| Editions | Back In Stock Notifier for WooCommerce | Google for WooCommerce |
| Pros | Waitlist form and restock emails work out of the box; Built-in bot protection with reCAPTCHA or Turnstile | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google |
| Cons | Mailchimp, Klaviyo and SMS notifications need separate paid add-ons; Pro add-on banners appear in the admin | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time |
| More features | ||
| Other features | Waitlist form on out-of-stock products, Restock emails to subscribers, Triggers on stock status change, reCAPTCHA and Turnstile bot protection, Scheduled removal of old subscribers, REST endpoint for subscriptions | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks |
| Integrations | ||
| Marketing | — | Google Ads |
| E-commerce | WooCommerce | Google Merchant Center, WooCommerce |
| Other | Google reCAPTCHA, Cloudflare Turnstile | — |
| Requires WordPress | 5.3 | 6.9 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | propluginslab.io | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com |