BigCommerce for WordPress vs Google for WooCommerce

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Feature BigCommerce for WordPress v5.1.2 · checked 23 Oct 2026 Free · ★ 3.9/5 Visit Details Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details
At a glance
Active installs 300+ 800,000+
Last updated December 12, 2024 October 20, 2026
Editions BigCommerce for WordPress Google for WooCommerce
Pros WordPress front end with BigCommerce catalogue and checkout; Gutenberg blocks for cart, checkout and gift certificates Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google
Cons Needs a separate BigCommerce store account; Tied to BigCommerce; not a standalone WooCommerce store Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time
Mentioned in our posts 1 —
More features
Other features BigCommerce checkout block, BigCommerce cart block, Gift certificate blocks, OAuth connection to a BigCommerce store, Storefront API tokens over GraphQL, Scheduled route update from BigCommerce, Matomo analytics compatibility Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks
Integrations
Marketing — Google Ads
Analytics Matomo —
E-commerce BigCommerce Google Merchant Center, WooCommerce
Requires WordPress 5.2 6.9
Requires PHP 7.4.0 7.4
Tested up to 6.7 7.1
Phones home No Only if you agree
External services api.bigcommerce.com, login.bigcommerce.com ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com