Brevo vs MailChimp for WordPress
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Brevo v3.3.5 · checked 23 Oct 2026 Free + paid · ★ 4.1/5 Visit Details | MailChimp for WordPress v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 100,000+ | 1M+ |
| Last updated | June 24, 2026 | September 16, 2026 |
| Editions | Brevo | MC4WP: Mailchimp for WordPress · Mailchimp for WordPress Premium ($) |
| Pros | Sign-up forms with double opt-in; Transactional email sent through Brevo; Web push notifications; WooCommerce contact sync | Native HTML sign-up forms with full field control; Sign-up hooks for Contact Form 7, WPForms, Gravity Forms and WooCommerce; Form widget and block for placing forms; Lists refreshed daily from the Mailchimp account |
| Cons | Needs a Brevo account and API key; Marketing tracker script loads on every page once connected; reCAPTCHA or Turnstile calls go to Google or Cloudflare when enabled | Form designer, logging and user sync are Premium only; Needs a Mailchimp API key connected to the site; Procaptcha bot protection loads a third-party script when enabled |
| Mentioned in our posts | 2 | 2 |
| More features | ||
| Other features | Sign-up forms with double opt-in, Subscribe widget and shortcode, Transactional email sent through Brevo, Web push subscription, Optional reCAPTCHA or Turnstile on forms, Marketing automation tracker in the site header | Sign-up forms built from native HTML, Sign-up form widget, AMP-compatible sign-up forms, Campaigns archive block, Daily Mailchimp list refresh, Background subscribe through Action Scheduler or WP-Cron |
| Integrations | ||
| Brevo API | Mailchimp | |
| E-commerce | WooCommerce | WooCommerce, Easy Digital Downloads |
| Plugins | — | Contact Form 7, WPForms, Gravity Forms |
| Other | WonderPush (Brevo web push), Google reCAPTCHA, Cloudflare Turnstile | Procaptcha (Prosopo) |
| Requires WordPress | 4.4 | 5.3 |
| Requires PHP | 5.6 | 7.4 |
| Tested up to | 6.9.1 | 7.1 |
| Phones home | No | No |
| External services | www.google.com, cdn.brevo.com, management-api.wonderpush.com, api.brevo.com, challenges.cloudflare.com | js.prosopo.io, api.prosopo.io, api.mailchimp.com |
| Blocks | — | 2 |
| Shortcodes | 1 | — |