Brevo vs MailPoet
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Brevo v3.3.5 · checked 23 Oct 2026 Free + paid · ★ 4.1/5 Visit Details | MailPoet v5.43.0 · checked 23 Oct 2026 Free + paid · ★ 4.4/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 100,000+ | 500,000+ |
| Last updated | June 24, 2026 | October 20, 2026 |
| Editions | Brevo | MailPoet · MailPoet Premium ($) |
| Pros | Sign-up forms with double opt-in; Transactional email sent through Brevo; Web push notifications; WooCommerce contact sync | Newsletter editor with responsive templates; Sign-up forms and new post notifications; WooCommerce integration for shop emails; Usage analytics is off by default |
| Cons | Needs a Brevo account and API key; Marketing tracker script loads on every page once connected; reCAPTCHA or Turnstile calls go to Google or Cloudflare when enabled | Sending goes through the MailPoet sending service; Captcha on forms loads Google or Cloudflare scripts when enabled; Some features need a paid MailPoet key |
| Mentioned in our posts | 2 | 2 |
| More features | ||
| Other features | Sign-up forms with double opt-in, Subscribe widget and shortcode, Transactional email sent through Brevo, Web push subscription, Optional reCAPTCHA or Turnstile on forms, Marketing automation tracker in the site header | Sign-up forms, Automatic emails such as welcome and post notifications, WooCommerce email editor integration, Email open and click tracking, Subscriber tracking consent capture, Captcha on sign-up forms |
| Integrations | ||
| Brevo API | MailPoet sending service | |
| E-commerce | WooCommerce | WooCommerce |
| Other | WonderPush (Brevo web push), Google reCAPTCHA, Cloudflare Turnstile | Google reCAPTCHA, Cloudflare Turnstile |
| Requires WordPress | 4.4 | 7.0 |
| Requires PHP | 5.6 | 7.4 |
| Tested up to | 6.9.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | www.google.com, cdn.brevo.com, management-api.wonderpush.com, api.brevo.com, challenges.cloudflare.com | bridge.mailpoet.com, challenges.cloudflare.com, www.google.com |
| Blocks | — | 5 |
| Shortcodes | 1 | — |