Broken Link Checker vs Site Kit by Google
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| Feature | Broken Link Checker v2.4.15 · checked 23 Oct 2026 Free · ★ 3.8/5 Visit Details | Site Kit by Google v1.190.0 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 500,000+ | 5M+ |
| Last updated | October 13, 2026 | October 19, 2026 |
| Editions | Broken Link Checker | Site Kit by Google |
| Pros | Local and cloud scan engines; Bulk edit or unlink of broken links; Email alerts and dashboard summaries | Single dashboard for Google services; Search Console, Analytics 4 and PageSpeed Insights in wp-admin; Free and maintained by Google |
| Cons | Cloud scanning needs a WPMU DEV Hub account; Local scans use your own server resources; Cloud features are tied to the vendor's connector | Needs a Google account and access to each connected service; Telemetry is off until the user opts in; Several modules add scripts and requests to Google services on the site |
| Mentioned in our posts | 2 | — |
| Features (SEO plugins checklist) | ||
| Schema markup | No | — |
| XML sitemaps | No | — |
| Redirects | No | — |
| Local SEO | No | — |
| WooCommerce | No | — |
| AI content | No | — |
| Free version | Yes | — |
| More features | ||
| Other features | Local link scanner on your own server, Cloud link scanner through the WPMU DEV Hub, Email notifications about broken links, Link checks inside Elementor content, Link checks inside SiteOrigin page builder content | Analytics 4 reports and setup, Search Console data in the dashboard, PageSpeed Insights results, AdSense module, Tag Manager setup, Site verification with Google, Email reports to site users, Google consent mode support |
| Integrations | ||
| Marketing | — | Google AdSense, Google Ads |
| Analytics | — | Google Analytics 4, Google Tag Manager |
| E-commerce | — | WooCommerce |
| Plugins | Elementor, SiteOrigin Page Builder | — |
| Other | WPMU DEV Hub connector | Google Search Console |
| Requires WordPress | 6.2 | 5.2 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | wpmudev.com, api.rapidshare.com | mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, sitekit-static.withgoogle.com, storage.googleapis.com, sitekit.withgoogle.com, site-kit-dev.appspot.com, site-kit-local.appspot.com, wordpress.org, newsite.com |
| Blocks | — | 3 |
| Shortcodes | — | 1 |
| Custom tables | 4 | — |