Five Star Business Profile and Schema vs Site Kit by Google
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| Feature | Five Star Business Profile and Schema v2.5.0 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details | Site Kit by Google v1.190.0 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 7,000+ | 5M+ |
| Last updated | October 22, 2026 | October 19, 2026 |
| Editions | Five Star Business Profile and Schema · Five-Star Business Profile premium ($) | Site Kit by Google |
| Pros | Contact card with opening hours and map link; schema.org structured data from the same business details; Works with WooCommerce product data for product schema | Single dashboard for Google services; Search Console, Analytics 4 and PageSpeed Insights in wp-admin; Free and maintained by Google |
| Cons | Premium features need a separate premium licence; Map links rely on Google Maps; Schema output is only as good as the details entered | Needs a Google account and access to each connected service; Telemetry is off until the user opts in; Several modules add scripts and requests to Google services on the site |
| Mentioned in our posts | 1 | — |
| Features (SEO plugins checklist) | ||
| Schema markup | Yes | — |
| XML sitemaps | No | — |
| Redirects | No | — |
| Local SEO | Yes | — |
| WooCommerce | Yes | — |
| AI content | No | — |
| Free version | Yes | — |
| More features | ||
| Other features | Contact card shortcode and block, Opening hours in the contact card and schema, Schema output per post type, Premium capability gate for paid features ($), Publication checks on structured data output | Analytics 4 reports and setup, Search Console data in the dashboard, PageSpeed Insights results, AdSense module, Tag Manager setup, Site verification with Google, Email reports to site users, Google consent mode support |
| Integrations | ||
| Marketing | — | Google AdSense, Google Ads |
| Analytics | — | Google Analytics 4, Google Tag Manager |
| E-commerce | WooCommerce | WooCommerce |
| Other | Google Maps | Google Search Console |
| Requires WordPress | 5.3 | 5.2 |
| Requires PHP | — | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | — | mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, sitekit-static.withgoogle.com, storage.googleapis.com, sitekit.withgoogle.com, site-kit-dev.appspot.com, site-kit-local.appspot.com, wordpress.org, newsite.com |
| Blocks | 1 | 3 |
| Shortcodes | 1 | 1 |