Custom Endpoints for API vs JSON Content Importer
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Custom Endpoints for API v5.0.0 · checked 23 Oct 2026 Paid · ★ 4.8/5 Visit Details | JSON Content Importer v2.0.16 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1,000+ | 5,000+ |
| Last updated | October 13, 2026 | September 2, 2026 |
| Editions | Custom API for WP (Standard plan) · Basic API Creation ($) · Advanced API Creation ($) · Connect External API ($) · All-Inclusive ($) | JSON Content Importer (Free) · JCI PRO ($) |
| Pros | No-code REST endpoints over WordPress and custom tables; Filters on endpoint responses; Outbound external API calls from endpoints | Shortcode and Gutenberg block show API data without code; Caches remote feeds to reduce API calls; Contact Form 7 integration forwards submissions to an API |
| Cons | Free plan allows only one SQL-based endpoint; External API connection is JSON only on the free plan | Pro upgrade prompts appear throughout the admin screens; Output layout depends on a display template set up per feed; Debug output and API answer boxes add clutter for editors |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | No-code GET endpoints, Custom SQL endpoint for GET, POST, PUT and DELETE, Filters on endpoint response data, Outbound calls to external APIs, Permission check on custom endpoints, Encrypts stored credentials with AES-256-CBC, Shortcode to display endpoint data, API usage analytics screen | Shortcode [jsoncontentimporter] displays API data, Gutenberg block to load an API URL and display its data, Caches remote feed responses with an expiry time, Reads JSON, XML and CSV input, Sends POST requests to APIs as well as GET, REST endpoints used by the block editor preview, Upgrade prompts and links to the paid PRO plugin |
| Integrations | ||
| Plugins | — | Contact Form 7 |
| Other | miniOrange account service (login.xecurify.com) | — |
| Requires WordPress | 3.0.1 | 6.9 |
| Requires PHP | 5.4 | 7.0 |
| Tested up to | 7.0 | 7.1 |
| Phones home | No | No |
| External services | login.xecurify.com | — |
| Blocks | — | 1 |
| Shortcodes | 1 | 1 |