WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer vs WooPayments
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer v2.1.8 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details | WooPayments v11.2.0 · checked 23 Oct 2026 Free · ★ 3.4/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 10,000+ | 800,000+ |
| Last updated | August 18, 2026 | October 8, 2026 |
| Editions | WebToffee eCommerce Marketing Automation · WebToffee Marketing app ($) | WooPayments |
| Pros | Visual editor for WooCommerce emails with live preview; Test emails can go to several recipients; Marketing app connection is optional | Card payments managed from the WordPress dashboard; Built-in fraud screening and duplicate payment detection; Multi-currency pricing with a currency switcher block |
| Cons | Popups and automations depend on the external WebToffee Marketing app; Connecting sends store data to third-party services | Needs a WooPayments account before it can take payments; Only available in the countries WooPayments supports |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | Visual WooCommerce email customizer, Live email preview, WooCommerce email template override, Popups and email automations from the connected app ($) | Card payment gateway for WooCommerce, Checkout integration and payment fields, Fraud screening service, Duplicate payment detection, Multi-currency pricing, Multi-currency switcher block, WooPay express checkout scheduling and session handling |
| Integrations | ||
| Payment | — | Stripe |
| Marketing | WebToffee Marketing app (Storefrog) ($) | — |
| E-commerce | WooCommerce | — |
| Other | — | FedEx |
| Requires WordPress | 6.0 | 6.0 |
| Requires PHP | 5.6 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | feedback.webtoffee.com, marketing.webtoffee.com, api.marketing.webtoffee.com, media.storefrog.com, ema-services.storefrog.com | translate.wordpress.com, pay.woo.com, public-api.wordpress.com, jetpack.wordpress.com |
| Blocks | — | 1 |