WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer vs WooCommerce PayPal Payments
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| Feature | WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer v2.1.8 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details | WooCommerce PayPal Payments v4.2.0 · checked 23 Oct 2026 Free · ★ 2.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 10,000+ | 800,000+ |
| Last updated | August 18, 2026 | October 21, 2026 |
| Editions | WebToffee eCommerce Marketing Automation · WebToffee Marketing app ($) | WooCommerce PayPal Payments |
| Pros | Visual editor for WooCommerce emails with live preview; Test emails can go to several recipients; Marketing app connection is optional | Official PayPal gateway with smart buttons on product and checkout pages; Pay Later, card fields and Apple Pay or Google Pay wallets; Subscriptions, saved payment methods and ShipStation order tracking |
| Cons | Popups and automations depend on the external WebToffee Marketing app; Connecting sends store data to third-party services | Available payment methods depend on PayPal account and country eligibility; Many modules are switched on in settings, so the setup has several steps |
| More features | ||
| Other features | Visual WooCommerce email customizer, Live email preview, WooCommerce email template override, Popups and email automations from the connected app ($) | PayPal smart buttons on product, mini-cart and checkout, Pay Later messages on product, cart and checkout blocks, Apple Pay gateway, Google Pay gateway, Card fields module, Pay upon invoice alternative payment method, PayPal subscriptions and renewals, Saved payment methods, Fraud protection module, Order tracking through the ShipStation plugin |
| Integrations | ||
| Payment | — | PayPal, Apple Pay, Google Pay |
| Marketing | WebToffee Marketing app (Storefrog) ($) | — |
| E-commerce | WooCommerce | — |
| Plugins | — | ShipStation |
| Requires WordPress | 6.0 | 6.5 |
| Requires PHP | 5.6 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | feedback.webtoffee.com, marketing.webtoffee.com, api.marketing.webtoffee.com, media.storefrog.com, ema-services.storefrog.com | api-m.paypal.com, www.paypal.com, api-m.sandbox.paypal.com, www.sandbox.paypal.com, api.woocommerce.com, www.paypal.ai, d.joinhoney.com, www.google.com |
| Blocks | — | 6 |