Drip for WooCommerce vs Google for WooCommerce

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Feature Drip for WooCommerce v1.1.10 · checked 23 Oct 2026 Free · ★ 5.0/5 Visit Details Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details
At a glance
Active installs 1,000+ 800,000+
Last updated September 3, 2026 October 20, 2026
Editions Drip for WooCommerce Google for WooCommerce
Pros Official Drip connector for WooCommerce stores; Sends cart and product view events for automation workflows; Optional sign-up checkbox at checkout Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google
Cons Requires a Drip account; nothing useful works without it; Loads a Drip tracking script from tag.getdrip.com on the front end Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time
More features
Other features Drip tracking script on the front end, Cart events sent to Drip, Product view events, Customer identified on order thank-you page, Email sign-up checkbox at checkout, Plugin version header on Drip webhooks Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks
Integrations
Email Drip —
Marketing — Google Ads
E-commerce WooCommerce Google Merchant Center, WooCommerce
Requires WordPress 4.6 6.9
Requires PHP — 7.4
Tested up to 7.1.0 7.1
Phones home No Only if you agree
External services tag.getdrip.com ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com