Easy Digital Downloads vs Google for WooCommerce
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| Feature | Easy Digital Downloads v3.7.2 · checked 23 Oct 2026 Free + paid · ★ 4.7/5 Visit Details | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 40,000+ | 800,000+ |
| Last updated | October 14, 2026 | October 20, 2026 |
| Editions | Easy Digital Downloads · Easy Digital Downloads Pro ($) | Google for WooCommerce |
| Pros | Built for selling digital downloads, with checkout and customer downloads; Stripe, PayPal and Square payment gateways; Discounts, reports and blocks for checkout pages | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google |
| Cons | Subscriptions, recurring payments and recurring revenue reports need Pro; Pro requires a licence key from the vendor | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time |
| Mentioned in our posts | 2 | — |
| More features | ||
| Other features | Digital product downloads, Checkout and purchase blocks, Discount codes and claims, Stripe payments, PayPal Standard payments, Square payments, Sales and download reports, Email summary of sales, Pro licence connection from the Lite edition ($) | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks |
| Integrations | ||
| Payment | Stripe, PayPal, Square | — |
| Amazon SES, SendGrid, Mailgun | — | |
| Marketing | — | Google Ads |
| Analytics | MonsterInsights (Google Analytics for WordPress) | — |
| E-commerce | — | Google Merchant Center, WooCommerce |
| Plugins | Elementor | — |
| Other | Google reCAPTCHA, Cloudflare Turnstile | — |
| Requires WordPress | 6.7 | 6.9 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.0 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | services.easydigitaldownloads.com, easydigitaldownloads.com, downloads.wordpress.org, challenges.cloudflare.com, www.google.com, api.stripe.com, connect.squareup.com, opencollective.com, ipinfo.io, plugin.easydigitaldownloads.com, static-eu.payments-amazon.com, static-na.payments-amazon.com, sellercentral.amazon.com, payments.amazon.co.uk, payments.amazon.de, www.paypal.com | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com |
| Blocks | 16 | — |
| Shortcodes | 14 | — |