Enhanced Ecommerce Google Analytics vs Google for WooCommerce
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Enhanced Ecommerce Google Analytics v7.2.27 · checked 23 Oct 2026 Free + paid · ★ 4.3/5 Visit Details | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 10,000+ | 800,000+ |
| Last updated | September 30, 2026 | October 20, 2026 |
| Editions | Conversios.io - All-in-one Google Analytics, Pixels and Product Feed Manager for WooCommerce · Enhanced E-commerce Pro for WooCommerce Store (companion add-on) ($) | Google for WooCommerce |
| Pros | GA4 purchase events and Tag Manager setup for WooCommerce; Meta, TikTok and Pinterest pixel settings in one place; Tracking for Gravity Forms and Contact Form 7 submissions | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google |
| Cons | Google Ads conversions and advanced reports need the Pro add-on; Activation sends the admin email and site domain to the vendor | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time |
| Mentioned in our posts | 1 | — |
| More features | ||
| Other features | GA4 purchase events pushed to the dataLayer, Google Tag Manager container on the storefront, TikTok pixel ID setting with purchase data, Pinterest pixel ID setting, Facebook (Meta) pixel settings screen, Gravity Forms confirmation tracking, Contact Form 7 submission tracking, Advanced ecommerce, Google Ads and Meta reports behind a Pro upsell ($), Detects the separate Enhanced E-commerce Pro add-on ($) | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks |
| Integrations | ||
| Marketing | — | Google Ads |
| Analytics | Google Analytics 4, Google Tag Manager | — |
| Social | Meta Pixel, TikTok Ads pixel, Pinterest tag | — |
| E-commerce | WooCommerce | Google Merchant Center, WooCommerce |
| Plugins | Gravity Forms, Contact Form 7 | — |
| Other | Conversios API (connect.conversios.io) | — |
| Requires WordPress | 6.0 | 6.9 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.0 | 7.1 |
| Phones home | Yes | Only if you agree |
| External services | connect.conversios.io | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com |