Enhanced Ecommerce Google Analytics vs MonsterInsights
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Enhanced Ecommerce Google Analytics v7.2.27 · checked 23 Oct 2026 Free + paid · ★ 4.3/5 Visit Details | MonsterInsights v11.3.0 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 10,000+ | 2M+ |
| Last updated | September 30, 2026 | September 16, 2026 |
| Editions | Conversios.io - All-in-one Google Analytics, Pixels and Product Feed Manager for WooCommerce · Enhanced E-commerce Pro for WooCommerce Store (companion add-on) ($) | Google Analytics for WordPress by MonsterInsights · MonsterInsights Pro ($) |
| Pros | GA4 purchase events and Tag Manager setup for WooCommerce; Meta, TikTok and Pinterest pixel settings in one place; Tracking for Gravity Forms and Contact Form 7 submissions | Adds Google Analytics tracking without code; Traffic overview and popular posts in wp-admin; Free core with a guided connect flow |
| Cons | Google Ads conversions and advanced reports need the Pro add-on; Activation sends the admin email and site domain to the vendor | Reports depend on connecting a Google account through the vendor service; Advanced reporting and ecommerce need the paid Pro version; Admin shows upsell notices for Pro |
| Mentioned in our posts | 1 | 3 |
| More features | ||
| Other features | GA4 purchase events pushed to the dataLayer, Google Tag Manager container on the storefront, TikTok pixel ID setting with purchase data, Pinterest pixel ID setting, Facebook (Meta) pixel settings screen, Gravity Forms confirmation tracking, Contact Form 7 submission tracking, Advanced ecommerce, Google Ads and Meta reports behind a Pro upsell ($), Detects the separate Enhanced E-commerce Pro add-on ($) | Google Analytics gtag tracking code on the front end, Traffic overview reports in the dashboard, Popular posts widget and list, Report summary emails, Connect flow to link a Google account via the vendor service, Server-side events through the GA4 Measurement Protocol, Detects the Pro version and shows upgrade notices ($) |
| Integrations | ||
| Analytics | Google Analytics 4, Google Tag Manager | Google Analytics |
| Social | Meta Pixel, TikTok Ads pixel, Pinterest tag | — |
| E-commerce | WooCommerce | — |
| Plugins | Gravity Forms, Contact Form 7 | — |
| Other | Conversios API (connect.conversios.io) | MonsterInsights connect service, MonsterInsights usage check-in |
| Requires WordPress | 6.0 | 5.6.0 |
| Requires PHP | 7.4 | 7.2 |
| Tested up to | 7.0 | 7.1 |
| Phones home | Yes | Only if you agree |
| External services | connect.conversios.io | www.monsterinsights.com, www.google.com, analytics.google.com, plugin-cdn.monsterinsights.com, connect.monsterinsights.com, app.monsterinsights.com, miusage.com, cdn.get.mi-translations.com |
| Blocks | — | 4 |
| Shortcodes | — | 1 |