Enhanced Ecommerce Google Analytics vs WP Google Analytics Events
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| Feature | Enhanced Ecommerce Google Analytics v7.2.27 · checked 23 Oct 2026 Free + paid · ★ 4.3/5 Visit Details | WP Google Analytics Events v2.8.2 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 10,000+ | 5,000+ |
| Last updated | September 30, 2026 | April 2, 2024 |
| Editions | Conversios.io - All-in-one Google Analytics, Pixels and Product Feed Manager for WooCommerce · Enhanced E-commerce Pro for WooCommerce Store (companion add-on) ($) | WP Google Analytics Events · WP Google Analytics Events Pro ($) |
| Pros | GA4 purchase events and Tag Manager setup for WooCommerce; Meta, TikTok and Pinterest pixel settings in one place; Tracking for Gravity Forms and Contact Form 7 submissions | Free click and scroll event tracking without writing JavaScript; Event definitions managed in the admin; Google Tag Manager and gtag snippet output; Shortcodes for saved click and scroll events |
| Cons | Google Ads conversions and advanced reports need the Pro add-on; Activation sends the admin email and site domain to the vendor | Readme states it does not support GA4; Pro upgrade prompts appear in several admin screens; Admin pages load Tailwind CSS from a public CDN |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | GA4 purchase events pushed to the dataLayer, Google Tag Manager container on the storefront, TikTok pixel ID setting with purchase data, Pinterest pixel ID setting, Facebook (Meta) pixel settings screen, Gravity Forms confirmation tracking, Contact Form 7 submission tracking, Advanced ecommerce, Google Ads and Meta reports behind a Pro upsell ($), Detects the separate Enhanced E-commerce Pro add-on ($) | Click event definitions, Scroll depth event definitions, Sends events through dataLayer or gtag, Google Tag Manager snippet output, gtag configuration snippet output, Shortcodes for saved click and scroll events, Admin settings pages for events |
| Integrations | ||
| — | Drip sign-up form | |
| Analytics | Google Analytics 4, Google Tag Manager | Google Analytics (legacy ga.js and gtag), Google Tag Manager |
| Social | Meta Pixel, TikTok Ads pixel, Pinterest tag | — |
| E-commerce | WooCommerce | — |
| Plugins | Gravity Forms, Contact Form 7 | — |
| Other | Conversios API (connect.conversios.io) | — |
| Requires WordPress | 6.0 | 3.0 |
| Requires PHP | 7.4 | — |
| Tested up to | 7.0 | 6.3.4 |
| Phones home | Yes | No |
| External services | connect.conversios.io | www.googletagmanager.com, www.getdrip.com, cdn.tailwindcss.com, ga-dev-tools.appspot.com |
| Shortcodes | — | 2 |