301 Redirects vs Site Kit by Google
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| Feature | 301 Redirects v2.85 · checked 23 Oct 2026 Free + paid · ★ 4.7/5 Visit Details | Site Kit by Google v1.190.0 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 300,000+ | 5M+ |
| Last updated | August 15, 2026 | October 19, 2026 |
| Editions | 301 Redirects · WP 301 Redirects PRO ($) | Site Kit by Google |
| Pros | Redirect rules chosen from pages, posts and archives in a dropdown; 404 error log with a dashboard widget; CSV import and export for bulk redirect rules | Single dashboard for Google services; Search Console, Analytics 4 and PageSpeed Insights in wp-admin; Free and maintained by Google |
| Cons | Wildcard and regex matching need the PRO version; Link scanner is a PRO-only SaaS tool | Needs a Google account and access to each connected service; Telemetry is off until the user opts in; Several modules add scripts and requests to Google services on the site |
| More features | ||
| Other features | Redirect rules to pages, posts, archives or custom URLs, Per-rule hit counter, 404 error log and dashboard widget, CSV import and export of redirect rules, Link scanner (SaaS, PRO only) ($) | Analytics 4 reports and setup, Search Console data in the dashboard, PageSpeed Insights results, AdSense module, Tag Manager setup, Site verification with Google, Email reports to site users, Google consent mode support |
| Integrations | ||
| Marketing | — | Google AdSense, Google Ads |
| Analytics | — | Google Analytics 4, Google Tag Manager |
| E-commerce | — | WooCommerce |
| Plugins | Advanced Google reCAPTCHA | — |
| Other | — | Google Search Console |
| Requires WordPress | 4.0 | 5.2 |
| Requires PHP | 5.2 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | — | mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, sitekit-static.withgoogle.com, storage.googleapis.com, sitekit.withgoogle.com, site-kit-dev.appspot.com, site-kit-local.appspot.com, wordpress.org, newsite.com |
| Blocks | — | 3 |
| Shortcodes | — | 1 |