EWWW Image Optimizer vs Image Optimization - Optimize Images and Convert to WebP or AVIF
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| Feature | EWWW Image Optimizer v8.9.0 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details | Image Optimization - Optimize Images and Convert to WebP or AVIF v1.7.7 · checked 23 Oct 2026 Free + paid · ★ 1.7/5 Visit Details |
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| At a glance | ||
| Active installs | 1M+ | 1M+ |
| Last updated | October 13, 2026 | September 22, 2026 |
| Editions | EWWW Image Optimizer · EWWW Image Optimizer Premium ($) | Image Optimization · Image Optimization paid plan ($) |
| Pros | WebP conversion and bulk optimisation in the free version; Local server tools or cloud API optimisation; Works with NextGEN Gallery and Flagallery libraries | Converts images to WebP and AVIF on upload or in bulk; Resizing and compression from the WordPress media area |
| Cons | Higher optimisation levels need a paid API key; Some CDN and cloud features call the vendor's servers | Needs an Elementor account connection before optimisation runs; Upgrade prompts and licence checks tie full use to a paid plan |
| Mentioned in our posts | 1 | — |
| More features | ||
| Other features | WebP conversion and quality settings, Bulk optimize admin page for the media library, Front-end rewrite to WebP files, NextGEN Gallery bulk optimize page, Flagallery bulk optimize page, Cloud optimisation levels unlocked by an API key ($) | WebP and AVIF conversion, Optimisation through the Elementor API, Upgrade links on quota errors ($), Licence key activation ($) |
| Integrations | ||
| Analytics | EWWW usage stats (opt-in) | — |
| Plugins | NextGEN Gallery, Flagallery | Elementor |
| Other | ExactDN image CDN (api.exactlywww.net) | Elementor image optimizer API |
| Requires WordPress | 6.8 | 6.7 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.0 |
| Phones home | Only if you agree | Only if you agree |
| External services | api.exactlywww.net, stats.exactlywww.net | my.elementor.com, feedback-api.prod.apps.elementor.red |