EWWW Image Optimizer vs Imagify
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | EWWW Image Optimizer v8.9.0 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details | Imagify v2.3.4 · checked 23 Oct 2026 Free + paid · ★ 4.3/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1M+ | 900,000+ |
| Last updated | October 13, 2026 | September 7, 2026 |
| Editions | EWWW Image Optimizer · EWWW Image Optimizer Premium ($) | Imagify · Imagify paid plan ($) |
| Pros | WebP conversion and bulk optimisation in the free version; Local server tools or cloud API optimisation; Works with NextGEN Gallery and Flagallery libraries | Converts images to WebP and AVIF on upload or in bulk; Compatibility code for WooCommerce, Yoast SEO and some form and storage plugins |
| Cons | Higher optimisation levels need a paid API key; Some CDN and cloud features call the vendor's servers | Optimisation runs on the Imagify service and needs an account; Upgrade prompts appear as the free monthly quota runs down |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | WebP conversion and quality settings, Bulk optimize admin page for the media library, Front-end rewrite to WebP files, NextGEN Gallery bulk optimize page, Flagallery bulk optimize page, Cloud optimisation levels unlocked by an API key ($) | AVIF delivery via Apache and IIS config, Bulk optimisation of media library and custom folders, Upgrade prompts when quota runs low ($), Optional Imagify Analytics toggle |
| Integrations | ||
| Analytics | EWWW usage stats (opt-in) | Mixpanel (opt-in analytics) |
| Storage | — | Amazon S3 (WP Offload compatibility) |
| E-commerce | — | WooCommerce |
| Plugins | NextGEN Gallery, Flagallery | Yoast SEO, Gravity Forms |
| Other | ExactDN image CDN (api.exactlywww.net) | Imagify API, Cloudflare Super Page Cache |
| Requires WordPress | 6.8 | 5.3 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | api.exactlywww.net, stats.exactlywww.net | cdn.mxpnl.com, app.imagify.io |