Filter Everything vs Google for WooCommerce
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| Feature | Filter Everything v1.9.7 · checked 23 Oct 2026 Free + paid · ★ 4.6/5 Visit Details | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 50,000+ | 800,000+ |
| Last updated | September 22, 2026 | October 20, 2026 |
| Editions | Filter Everything · Filter Everything Pro ($) | Google for WooCommerce |
| Pros | Filters from taxonomies, attributes and custom fields; Block, shortcode and Elementor widget placement; Works with Polylang and WPML translations | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google |
| Cons | Some filter types and placements need the Pro licence; Requires some setup to build each filter set; Interacts with theme and builder templates that may need tweaks | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time |
| More features | ||
| Other features | Gutenberg filter block, Elementor chips widget, Filter shortcodes (chips, sort, widget, posts found), Filters settings page, Pro licence activation and removal ($) | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks |
| Integrations | ||
| Marketing | — | Google Ads |
| E-commerce | WooCommerce | Google Merchant Center, WooCommerce |
| Plugins | Polylang, WPML, Divi, Elementor, Beaver Builder, Advanced Custom Fields | — |
| Requires WordPress | 6.0 | 6.9 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | filtereverything.pro, wordpress.org | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com |
| Blocks | 5 | — |
| Shortcodes | 4 | — |