Fluent Forms vs Gravity Forms HubSpot Add-On
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| Feature | Fluent Forms v6.2.16 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details | Gravity Forms HubSpot Add-On v3.0.4 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | — |
| Last updated | October 16, 2026 | — |
| Editions | Fluent Forms · Fluent Forms Pro ($) | Gravity Forms HubSpot Add-On ($) |
| Pros | Conditional fields in the free version; reCAPTCHA, hCaptcha and Turnstile spam protection; Entries and reports kept in wp-admin | Creates or updates HubSpot contacts per feed; Maps fields to HubSpot contact properties; Optional HubSpot tracking script that can be turned off |
| Cons | Payments need the Pro add-on; Calculation fields are shown as Pro features; Tracking is an opt-in notice on first use | Needs a Gravity Forms licence key for updates; Front-end tracking script is loaded from HubSpot unless disabled; Depends on the HubSpot account plan for some features |
| Features (Form plugins checklist) | ||
| Conditional logic | Yes | — |
| Payments | Paid | — |
| Calculations | Paid | — |
| Entries in admin | Yes | — |
| Spam protection | Yes | — |
| Free version | Yes | — |
| More features | ||
| Other features | Conditional field logic, Entries list in wp-admin, Form reports page, reCAPTCHA, hCaptcha and Turnstile modules, Payment module (Pro) ($) | Create or update HubSpot contacts per feed ($), Submit to a HubSpot form by name ($), Map fields to HubSpot contact properties ($), Choose contact creation behaviour for new email addresses ($), Optional HubSpot tracking script on the front end ($), Exclude HubSpot tracking cookie per feed ($), OAuth token refresh with rate-limit lock ($) |
| Integrations | ||
| Payment | Stripe ($) | — |
| Mailchimp | — | |
| CRM | — | HubSpot ($) |
| Analytics | — | HubSpot tracking script ($) |
| Plugins | — | Gravity Forms ($) |
| Other | Google reCAPTCHA, Cloudflare Turnstile, hCaptcha | — |
| Requires WordPress | 6.4 | 6.5 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | — |
| Phones home | Only if you agree | No |
| External services | hooks.slack.com, challenges.cloudflare.com, www.google.com, js.hcaptcha.com, ipinfo.io, apip.cc, api.cleantalk.org, moderate.cleantalk.org, fluentform.com | api.hubapi.com, js.hs-analytics.net |
| Blocks | 1 | — |
| Shortcodes | 2 | — |