Fluent Forms vs Gravity Forms Mailchimp Add-On
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Fluent Forms v6.2.16 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details | Gravity Forms Mailchimp Add-On v5.7.2 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | — |
| Last updated | October 16, 2026 | — |
| Editions | Fluent Forms · Fluent Forms Pro ($) | Gravity Forms Mailchimp Add-On ($) |
| Pros | Conditional fields in the free version; reCAPTCHA, hCaptcha and Turnstile spam protection; Entries and reports kept in wp-admin | Maps fields to Mailchimp merge fields and interest groups; Double opt-in, VIP flag and marketing permission options per feed; Tags and notes sent with each subscriber |
| Cons | Payments need the Pro add-on; Calculation fields are shown as Pro features; Tracking is an opt-in notice on first use | Connection goes through the Gravity Forms licence-keyed OAuth service; Needs a Gravity Forms licence key for updates; Feeds need an active Mailchimp connection to pick an audience |
| Features (Form plugins checklist) | ||
| Conditional logic | Yes | — |
| Payments | Paid | — |
| Calculations | Paid | — |
| Entries in admin | Yes | — |
| Spam protection | Yes | — |
| Free version | Yes | — |
| More features | ||
| Other features | Conditional field logic, Entries list in wp-admin, Form reports page, reCAPTCHA, hCaptcha and Turnstile modules, Payment module (Pro) ($) | Send submissions to a Mailchimp audience ($), Map form fields to Mailchimp merge fields ($), Interest groups per feed ($), Double opt-in and VIP options ($), Tags and notes per subscriber ($), Marketing permissions mapped per feed ($), Connect Mailchimp through the Gravity Forms OAuth service ($) |
| Integrations | ||
| Payment | Stripe ($) | — |
| Mailchimp | Mailchimp ($) | |
| Plugins | — | Gravity Forms ($) |
| Other | Google reCAPTCHA, Cloudflare Turnstile, hCaptcha | — |
| Requires WordPress | 6.4 | — |
| Requires PHP | 7.4 | — |
| Tested up to | 7.1 | — |
| Phones home | Only if you agree | No |
| External services | hooks.slack.com, challenges.cloudflare.com, www.google.com, js.hcaptcha.com, ipinfo.io, apip.cc, api.cleantalk.org, moderate.cleantalk.org, fluentform.com | — |
| Blocks | 1 | — |
| Shortcodes | 2 | — |