Fluent Forms vs Thrive Leads

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Feature Fluent Forms v6.2.16 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details Thrive Leads v10.8.9.1 · checked 23 Oct 2026 Paid Visit Details
At a glance
Active installs 800,000+ —
Last updated October 16, 2026 —
Editions Fluent Forms · Fluent Forms Pro ($) Thrive Leads ($)
Pros Conditional fields in the free version; reCAPTCHA, hCaptcha and Turnstile spam protection; Entries and reports kept in wp-admin Opt-in forms, popups and lightbox templates for lead capture; Connects to many email marketing and automation services; Stores captured leads in the plugin's own database
Cons Payments need the Pro add-on; Calculation fields are shown as Pro features; Tracking is an opt-in notice on first use Commercial product that needs a paid Thrive licence; Licence check depends on the vendor server being reachable; Large plugin with many dashboards and connections to configure
Mentioned in our posts — 1
Features (Form plugins checklist)
Conditional logic Yes —
Payments Paid —
Calculations Paid —
Entries in admin Yes —
Spam protection Yes —
Free version Yes —
More features
Other features Conditional field logic, Entries list in wp-admin, Form reports page, reCAPTCHA, hCaptcha and Turnstile modules, Payment module (Pro) ($) Lead form block ($), Lead storage in the plugin database ($), Email marketing auto-responder connections ($)
Integrations
Payment Stripe ($) —
Email Mailchimp AWeber ($), ConvertKit ($), GetResponse ($), Constant Contact ($), Brevo (Sendinblue) ($)
E-commerce — SendOwl ($)
Other Google reCAPTCHA, Cloudflare Turnstile, hCaptcha Thrive licence server ($)
Requires WordPress 6.4 —
Requires PHP 7.4 8.1
Tested up to 7.1 —
Phones home Only if you agree No
External services hooks.slack.com, challenges.cloudflare.com, www.google.com, js.hcaptcha.com, ipinfo.io, apip.cc, api.cleantalk.org, moderate.cleantalk.org, fluentform.com thrivethemes.com, api.pinterest.com, clients6.google.com, api.getresponse.com, api2.getresponse.com, api.constantcontact.com, api.hubapi.com, api.ontraport.com, api.sendfox.com, console.sendlayer.com, api.convertkit.com, api.getgo.com, api.madmimi.com, webinarjam.genndi.com, app.webinarjam.com, api.webinarjam.com, api.postmarkapp.com, api.mailerlite.com, connect.mailerlite.com, api.dropboxapi.com, content.dropboxapi.com, api.aweber.com, auth.aweber.com, www.sendowl.com, thrivethemesapi.com, service-api.thrivethemes.com, graph.facebook.com, www.googleapis.com, landingpages.thrivethemes.com
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Shortcodes 2 7