Google Language Translator vs WPML Media Translation
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| Feature | Google Language Translator v7.0.2 · checked 23 Oct 2026 Free + paid · ★ 4.7/5 Visit Details | WPML Media Translation v3.1.2 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 100,000+ | — |
| Last updated | October 23, 2026 | — |
| Editions | Google Language Translator | WPML Media Translation ($) |
| Pros | Language selector, widget and menu flags with no setup of translations; Machine translation covers a long list of languages; Simple shortcodes for placing the selector | Separate images per language for posts and custom fields; Batch tool rewrites media URLs in existing content; Fits into WPML's existing translation editor and language settings |
| Cons | Free use is limited to non-commercial purposes under the vendor terms; Free version gives no SEO benefit and does not keep translations; Indexing, URL translation and in-context editing need a paid plan | Needs WPML core installed and active; Sold as part of the WPML subscription, no free edition; Only helps sites that actually use per-language media |
| Mentioned in our posts | 1 | — |
| Features (Translation plugins checklist) | ||
| Machine translation | Yes | No |
| Visual editor | Paid | No |
| SEO-friendly URLs | Paid | No |
| WooCommerce | Yes | No |
| Languages limit | 104 | — |
| Free version | Yes | No |
| More features | ||
| Other features | Floating language selector loaded from the vendor CDN, Language selector widget, Shortcodes for the translator and language menu, Language flags in navigation menus, Shortcodes run inside text widgets, Search engine indexing of translated pages ($), Translated URL slugs ($) | Per-language images in post content and featured images ($), Per-language images stored in custom fields ($), Batch rewrite of media URLs in existing content ($), Privacy policy text covering media translation ($) |
| Integrations | ||
| E-commerce | WooCommerce | — |
| Plugins | — | WPML ($) |
| Other | GTranslate translation service, Intercom support chat | — |
| Requires WordPress | 4.5 | — |
| Tested up to | 7.1 | — |
| Phones home | No | No |
| External services | cdn.gtranslate.net, widget.intercom.io | — |
| Shortcodes | 2 | — |