Google Language Translator vs WPML

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Feature Google Language Translator v7.0.2 · checked 23 Oct 2026 Free + paid · ★ 4.7/5 Visit Details WPML Paid Visit Details
At a glance
Active installs 100,000+ —
Last updated October 23, 2026 —
Editions Google Language Translator —
Pros Language selector, widget and menu flags with no setup of translations; Machine translation covers a long list of languages; Simple shortcodes for placing the selector —
Cons Free use is limited to non-commercial purposes under the vendor terms; Free version gives no SEO benefit and does not keep translations; Indexing, URL translation and in-context editing need a paid plan —
Mentioned in our posts 1 2
Features (Translation plugins checklist)
Machine translation Yes Yes
Visual editor Paid —
SEO-friendly URLs Paid Yes
WooCommerce Yes Yes
Languages limit 104 —
Free version Yes —
More features
Other features Floating language selector loaded from the vendor CDN, Language selector widget, Shortcodes for the translator and language menu, Language flags in navigation menus, Shortcodes run inside text widgets, Search engine indexing of translated pages ($), Translated URL slugs ($) —
Integrations
E-commerce WooCommerce —
Other GTranslate translation service, Intercom support chat —
Requires WordPress 4.5 —
Tested up to 7.1 —
Phones home No —
External services cdn.gtranslate.net, widget.intercom.io —
Shortcodes 2 —