Google for WooCommerce vs GTM Kit
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | GTM Kit v2.22.0 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 30,000+ |
| Last updated | October 20, 2026 | October 13, 2026 |
| Editions | Google for WooCommerce | GTM Kit · GTM Kit Premium ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Ships GA4 ecommerce data layer events for WooCommerce without custom code; Skips the container on staging, development and local sites; Site Health checks confirm the container actually reaches visitors |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Many commerce events (refunds, subscriptions, server-side orders) need the Premium add-on; Settings span many screens and can be confusing for non-developers; Anonymous usage sharing exists and must be left off if unwanted |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | WooCommerce GA4 ecommerce events, Easy Digital Downloads GA4 events, Contact Form 7 submissions to data layer, Serve Google tag from own domain, Stape server-side container loader, Exclude URL patterns from container, WordPress Site Health tests, Container left out on staging, dev and local, Premium upgrade prompts and notices |
| Integrations | ||
| Marketing | Google Ads | — |
| Analytics | — | Google Tag Manager, Stape, Mixpanel |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce, Easy Digital Downloads |
| Plugins | — | Contact Form 7 |
| Requires WordPress | 6.9 | 6.9 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | api-eu.mixpanel.com, jump.gtmkit.com, api.app.stape.io, api.app.eu.stape.io, g-1234.fps.goog, support.gtmkit.com |