Google for WooCommerce vs Mailchimp for WooCommerce
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Mailchimp for WooCommerce v6.3 · checked 23 Oct 2026 Free · ★ 4.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 200,000+ |
| Last updated | October 20, 2026 | September 23, 2026 |
| Editions | Google for WooCommerce | Mailchimp for WooCommerce |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Syncs customers, orders, products and coupons to Mailchimp; Abandoned cart tracking and post-purchase automations; Newsletter opt-in at checkout; Official Mailchimp plugin, free to use |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Needs a Mailchimp account connected through OAuth; Sends store data to Mailchimp on every sync; Blocked customer emails are reported to a vendor service |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Order sync to Mailchimp, Product and category sync, Coupon sync, Abandoned cart tracking, Newsletter opt-in at checkout, SMS consent at checkout, Storefront pixel for Mailchimp automations, Block emails on a vendor spam list, WP-CLI commands, Personal data export and erase hooks |
| Integrations | ||
| — | Mailchimp | |
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce Store API |
| Other | — | Mailchimp vendor service (Tower) |
| Requires WordPress | 6.9 | 6.2 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | tower.vextras.com, login.mailchimp.com, woocommerce.mailchimpapp.com |
| Blocks | — | 2 |
| Custom tables | — | 2 |