Google for WooCommerce vs Mailster for WooCommerce
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Mailster for WooCommerce v2.0.2 · checked 23 Oct 2026 Free · ★ 3.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 1,000+ |
| Last updated | October 20, 2026 | October 14, 2026 |
| Editions | Google for WooCommerce | Mailster for WooCommerce |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Checkout checkbox to join a newsletter list; Per-product newsletter lists; Automation triggers on order status changes; Lists and triggers managed from the Mailster side |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Requires the paid Mailster plugin; Only works with Mailster lists, not other email services; Adds settings and a metabox to WooCommerce products |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Subscribe checkbox at checkout, Per-product newsletter lists, Mailster automation triggers on order status changes, Subscribe customer when the order is placed, WooCommerce email template for Mailster messages |
| Integrations | ||
| — | Mailster | |
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Requires WordPress | 6.9 | 6.2 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | — |