Google for WooCommerce vs Product Sync for Google Business Profile
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Product Sync for Google Business Profile v1.3.1 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | — |
| Last updated | October 20, 2026 | — |
| Editions | Google for WooCommerce | Product Sync for Google Business Profile ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Syncs single products on save or in bulk; Whole-catalogue sync runs in the background; Adds a bulk action to the WooCommerce product list |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Connects with browser cookies, not an official Google API; Google can change its pages and break the sync; Paid product, licensed through Freemius |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Whole-catalogue sync in the background ($), Publishes a product when it is saved ($), Bulk action on the WooCommerce product list ($), Connects a Google Business Profile account using session cookies ($), Hourly keepalive to keep the Google session alive ($) |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce ($) |
| Other | — | Google Business Profile ($) |
| Requires WordPress | 6.9 | 5.6 |
| Requires PHP | 7.4 | 7.0 |
| Tested up to | 7.1 | 6.7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | business.google.com, www.google.com |