Google for WooCommerce vs SearchWP WooCommerce Integration
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | SearchWP WooCommerce Integration v1.4.1 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | — |
| Last updated | October 20, 2026 | — |
| Editions | Google for WooCommerce | SearchWP WooCommerce Integration ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Product search and layered navigation use the SearchWP engine; Admin product search in WooCommerce uses the same engine; Hidden and out-of-stock products can be left out of results |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Requires the paid SearchWP plugin and a licence; Only useful on WooCommerce stores |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Product search uses SearchWP results ($), Layered navigation term counts and price filter ($), Admin product search in WooCommerce ($), Exclude hidden products from results ($), Exclude out-of-stock products from results ($), Keeps WooCommerce ordering on search results ($) |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce ($) |
| Plugins | — | SearchWP ($) |
| Requires WordPress | 6.9 | — |
| Requires PHP | 7.4 | 5.6 |
| Tested up to | 7.1 | — |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | searchwp.com |