Google for WooCommerce vs Sendcloud | Smart Shipping Service
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Sendcloud | Smart Shipping Service v2.4.5 · checked 23 Oct 2026 Free Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | — |
| Last updated | October 20, 2026 | — |
| Editions | Google for WooCommerce | Sendcloud | Smart Shipping Service |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Adds Sendcloud shipping methods, including service points; Delivery zones and methods stored in plugin tables; Free to install; sign-up is the only requirement |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Needs a Sendcloud account before the plugin does anything useful; Shipping workflow depends on the external Sendcloud service |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Sendcloud shipping methods for WooCommerce, Service point delivery method, Delivery zones and methods stored in plugin tables, WooCommerce API classes for the Sendcloud service, Re-syncs on WooCommerce currency change, Sendcloud admin menu under WooCommerce |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Other | — | Sendcloud platform |
| Requires WordPress | 6.9 | 4.5.0 |
| Requires PHP | 7.4 | — |
| Tested up to | 7.1 | 6.6.1 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | — |
| Custom tables | — | 2 |