Google for WooCommerce vs Sender
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Sender v2.11.1 · checked 23 Oct 2026 Free · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 5,000+ |
| Last updated | October 20, 2026 | October 5, 2026 |
| Editions | Google for WooCommerce | Sender.net email marketing |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Signup forms as a widget, shortcode and Gutenberg block; Syncs WooCommerce customers and cart events; Divi module for Sender forms |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Needs a Sender account and API token; Campaign and automation logic lives on Sender's platform |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Signup forms as widget, shortcode and block, Cart tracking for abandoned-cart automations, Order events sent on payment complete, Checkout newsletter opt-in block, Divi signup form module, Settings page under Sender.net menu |
| Integrations | ||
| — | Sender API | |
| Marketing | Google Ads | — |
| Analytics | — | Sender stats API |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Plugins | — | Divi |
| Requires WordPress | 6.9 | 4.7.0 |
| Requires PHP | 7.4 | 7.1 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | api.sender.net, stats.sender.net |
| Shortcodes | — | 1 |